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Senior CRM Executive

Location: chester Salary: 30000 - 30000 GBP Per Annum
Sector: Marketing & Creative Job Type: Contract
Shift Type: N/A Applications: N/A
Posted: about 2 months ago Reference: 3077540
My client, a UK leading online business is now recruiting a Senior CRM Executive to join their busy, dynamic Marketing team based in Chester. If you have a strong CRM background with some digital marketing/campaign management experience within a commercial capacity my client will be keen to see you. 

Key Responsibilities:
Focus on vertical performance; covering annual renewals and conversion of new enquiries
Drive to shared personalization goals through CRM campaigns
Connect new and existing tactics to wider lifecycle programming
Support in the development of the vertical retention strategy through promotional communications
Build and maintain collaborative working relationships with commercial teams to ensure current opportunities are maximized to deliver Group CRM goals
On-going optimisation of campaigns
Ensuring customer / data insights are used to develop and manage campaign plans
Interpretation of results from various reports to drive action
Provide customer insight to influence and contribute to decision making and thinking
Identify & deliver innovative contact methods to target customers
Acting as the customer champion for your vertical within the business
Competent use of the designated ESP platform (Salesforce Marketing Cloud)
Share campaign learnings across wider team
Responsible for CRM program vision – together with line manager and analyst team.
Drive the vertical rebuy rate and maximize revenue.
Delivery of multi-channel CRM campaigns and initiatives in-line with strategy to achieve agreed business and commercial goals
Guarantee campaigns qualify the mantra of right message, right time, right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to our target audience
Ensure data protection/compliance is followed within team procedure/activity


Skills Required:
Educated to A' Level/Degree standard
Must have some experience of working in a Digital/CRM/eCRM mixed marketing role within a commercial environment ie, digital agency or client side, flexible on sector, preference would be retail/financial sectors
Experience of using automation tools, ie salesforce, dynamics 
Possess experience of email marketing, digital marketing & campaign management 
Team management experience 
Guarantee campaigns qualify the mantra of right message, right time, right marketing channel
Take care that all design, copy and imagery used is on brand and relevant to target audience
Ensure data protection/compliance is followed within team procedure/activity
Proven accountability for delivering strategic, creative and effective campaigns and programs
Experience of developing customer needs/value based propositions, e.g. cross sell strategies
Experience of producing and critiquing creatives, and involvement with sign-off of communications
Ability to work across multiple teams with a variety of stakeholders
Proven campaign administration
Excellent IT skills, including knowledge of Excel, PowerPoint, web metrics packages.
A flair for data driven and communications strategy development
Knowledge of Kanban boards, and Lean methodology - desirable 
Proven experience of developing CRM as a strategic channel within business
Company Benefits:
Salary £30K + Bonus
Flexible hours (8am-4pm/10am-6pm)
27 days holiday + bank holidays
Car Park
Pension up to 5%
Private medical care 
Pension
Breakfast and lunch provided
Please only apply if you have the relevant skills above

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