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Segment Marketing Manager - End User

Location: MOORGATE, LONDON Salary: 58000.00 - 58000.00 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: 11 months ago Reference: 3068987
Do you want to work in a leading innovative organisation?
Are you excited to work internationally?

This might be the role for you!

Our client is and ward winning provider of professional and architectural lighting solutions. Built on over a century of expertise in lamps and luminaires, they supply internationally state-of-the art products and systems to the public, commercial and private sectors. All over the world, people rely on group business divisions for top quality, energy-efficient solutions.

You will:
• Drive consistent End User marketing strategy and activities to stimulate market pull
• Define and execute Lead Generation programs in the market supporting sales funnel creation, including product definition
• Set strategic direction using insights that enable the business to focus and win
• Be driven by insights, delivers full value proposition, including portfolio direction, to win in the market
• Direct and manage end user activations campaigns and marketing activities focused on customer profiles
• Support Revenue Growth
• Manage revenue and margin targets within the assigned end-user segment
• Establish high levels of customer insights and satisfaction
• Design marketing activities and programs focused on End User market needs
• Maximize brand positioning
• Drive cross functional collaboration, strategic focus and organization agility.

You will have:
• 5+ years of responsible role in any combination of technology marketing, end-user marketing, or end-user sales roles in B2B/B2C domains. Ideally, these roles would have been with established organizations with an emphasis on low cost/high value technologies.
• 5+ years in market/customer facing operations involving different go-to-market models
• 3+ years in managing design and production of specific marketing support materials with ability to maintain creativity and professionalism in a fast-paced, rapidly changing environment.
• Demonstrated understanding of business operations, marketing principles and management skills and techniques.
• 1+ years of direct people management experience
• Qualification: Bachelor degree in Business Studies, Business Administrations in marketing/sales or a related discipline

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