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Marketing Manager - Trade Strategy

Location: BRISTOL, AVON, UNITED KINGDOM Salary: 35,000-40,000 GBP (UK Pounds) Per annum, inc Benefits
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: 2
Posted: 2 months ago Reference: X3-327424

Marketing Manager - Trade Strategy
£35000 - £40000 + Benefits

The company

They are a leading consumer goods company, paving the way in innovation and brands. They have a strong portfolio of well-known brands, with a main focus is on the consumer. They incubate a performance driven working culture and benefits to match.

Reporting into the Manager Trade Strategy, you will be a strategic thinker, self-starter with the ability to manage multiple projects at once, meeting tight deadlines. Multi-channel experience and shopper understanding is a must and advanced analytical skills will be needed in order to do this role effectively.

If this sounds like you, and you then read on…

Key responsibilities include:

• Provide trade strategy business input
• Execution of projects and plans in relation to strategic priorities
• Contribute overall integrity of trade plans
• Uses Category management best practices
• Consistent use of planning tools & processes (e.g. LTP & Budget lock)
• Supports in Annual Planning Cycles (e.g. GPS)
• Analyses customer investment strategies
• Trade rates applied for responsibility area
• Tracks & reports trade problems (TP) & Gross to Net (GTN)
• Plans to support sales targets via trade tactics
• Develops budgets by account/ product line
• Is able to keep to funding guidelines to ensure optimal execution of tactics
• Monitors promotional pricing activities and trade spend effectiveness
• Executes promotional plans & monitors trade fund/ customer spend
• Collect data & reports on consumption
• Executive quarterly plan activities & oversees tracking & reporting

The ideal candidate…

• Will share category expertise and supports CD to translate expertise into effective customer stories & sales strategies
• Is a team player and supports information flow and requests
• Must be willing to participate in trade shows and promotional events also as some travel will be required for the role.

Skills, knowledge and experience

• Bachelor’s degree (business/marketing field related), MBA/ other advanced degree desirable
• 3-5 years working with leading CPG company (Category Management, Shopper Insights, Marketing, Sales or related position)
• Proven experience of brand management & marketing philosophies, tools & processes
• Proven record of success in leading Category Management and engagements with a major retailer
• Category Management Association cert is a plus
• Software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.)
• Strong familiarity with syndicated data, measures and software (e.g. NPD, Nielsen/Nitro, IRI, Consumer Panel, Spectra, ECRM or Market Track, XP3, etc.)
• Familiarity with space management principles and software (e.g. JDA, Prospace, Spaceman, etc.)

Salary - £35000 - £40000 + benefits package

Marketing | Consumer | B2C | Trade Strategy | Product | Category Manager | Data analysis | FMCG

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