REED Marketing & Creative are currently working with a leading IT company based in the Sunderland area, who are looking to recruit an experienced Marketing Manager on a full-time and permanent basis.
You will be responsible for the full marketing mix including digital marketing, website rebrand and management, lead generation, collateral update, and content marketing.
• Develop and deliver the Digital Marketing strategy.
• Maintain and update the website.
• Manage SEO best practice to ensure traffic is driven organically.
• Create and implement email marketing campaigns using Dotmailer.
• Execute successful marketing campaigns and manage them from idea to execution.
• Develop a communication and content strategy.
• Responsible for the Marketing Budget, you will hold regular meetings with finance and seniors to report.
• Edit sales and marketing collateral.
• Organise local seminars and corporate hospitality events.
• Oversee printing and distribution of marketing materials and collateral.
• Work with the Sales Team and support them with lead generation/ prospecting by driving traffic through the website and digital platforms.
• Work with an external agency on the new website build and manage the process from start to completion.
• Experience of the IT/ Technology Sector
• Digital marketing experience - SEO, managing websites, email marketing
• Knowledge of Dotmailer.
• Social media experience
• Working knowledge of CRM systems.
• Knowledge of Design software such as Adobe Photoshop/ Illustrator.
• Excellent communication skills.
• Excellent attention to detail.