We are looking for a Marketing Executive for one of our clients.
Outlined below are the prime functions which we would anticipate take up the majority of your time.
This involves quarterly, monthly and weekly revisions of the forecast as appropriate. Regular consultation with production is necessary as part of this process. Records need to be maintained regarding the fluctuations to assist the budgeting process. Any gains or losses of a significant nature need to be actioned immediately. An administrative framework/procedure needs to be initiated as soon as possible in discussion with production and operations.
Annual Sales Budgets and Targets
This is prepared by product, by customer and by sales territory, using spreadsheets.
Pricing needs to be monitored on an ongoing basis, this should include ASP, pricing structure, contract prices, market conditions and prices. Moreover, it involves the compilation and administration for new price structures and price lists.
Sales need to be monitored by product, margin, area and by major account on an ongoing basis. However, a formal report is compiled once a month to assess trends and to take a strategic overview of performance. This work is fairly straight forward and could be assumed with immediate effect. I should add that where the variances are small, little analysis is really needed, the greater the deviations the more important this work is.
Recommendations and action may be required as a result of this analysis, reporting to the Chief Executive.
Competitor and Market Information
If the job is to be done comprehensively there is room for information relating to major customers and market sectors. This monitoring service should rely on the information supplied internally as well as gathering details regarding accounts, credit ratings, acquisitions, strategy, press cuttings, magazines, company annual report, pricing, brochures etc., A monthly round up would be useful. A list of companies needs to be drawn up, together with the guidelines for monitoring.
Many of the areas outlined above are Marketing orientated, particularly those activities relating to pricing and forecasting. Market research, particularly relating to new product development will be required.
An ongoing programme needs to be developed for the sales department. This should be monitored and updated according to performance on a regular basis. Customer promotions can also be considered as appropriate in the widest sense, providing a support package and materials as required.
This is a powerful tool, particularly as our data base and customer knowledge is growing. Seasonal mail shorts, newsletters, leaflets, customer information and details relating to product launches and promotions should also be considered.
Analysis of customer and product profitability. Support to the sales team assessing opportunities, product mix and profitability.