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Marketing Executive

Location: WALTHAM CROSS, HERTFORDSHIRE Salary: 26000 - 30000 GBP Per Annum
Sector: Marketing & Creative Job Type: Contract
Shift Type: N/A Applications: N/A
Posted: 3 months ago Reference: 3072191




My client is a leading distributor and supplier of audio-visual equipment and are currently recruiting for a Marketing Executive to support their Music and Retail divisions. Working alongside the Global Marketing Manager you will develop content and marketing materials to promote my clients retail products to UK music stores, musicians and end-users.

The Marketing Executive is primarily involved in ‘Product-to-Market’ activities and is responsible for effectively executing plans for product introductions, plus campaign and market development plans. The Marketing Executive will be also responsible for the coordination and execution of UK and regional trade shows and events.

Your key responsibilities will include:-

• Day to day marketing campaign deliverables
• Assist in planning and executing the marketing communications strategy
• Create and deliver materials required to support marketing activities including sales promotions, channel advertising, trade shows and customer events
• Format/edit marketing materials as required including advertising, brochures, direct mailings, literature, promotional materials, POS, etc.
• Brief agencies and other external vendors as necessary.
• Assist in developing UK print and digital advertising plan in line with Global marketing strategy, plus monthly execution and monitoring.
• Oversee successful running of trade exhibitions:
o assist with concept definition with input from Sales Management and Global Marketing where appropriate
o briefing booth builder, trade organization and other suppliers
o development of graphics, displays and promotional materials
o follow-up activities and communications
• Executes UK channel partner communications, including price lists, events, new product announcements etc
• Evaluates response rates of marketing communication tools including direct mailing
• Handles marketing fund claims and other administrative work as needed
• Implements UK content marketing plan, manages social media campaigns and community engagement
• UK liaison for in-country PR activities

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