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Manager, Brand Strategy and Brand Standards

Location: GOODWOOD, WEST SUSSEX, UNITED KINGDOM Salary: , Salary Negotiable
Sector: Marketing & Creative Job Type: Permanent
Shift Type: FULL TIME Applications: 6
Posted: 3 months ago Reference: X3-307463

Manager, Brand Strategy and Brand Standards / Luxury Automotive 

A unique and rare opportunity exists for a strategic Brand Manager. The role involves developing and enhancing the Brand image and value and leading the Brand strategy for this luxury automotive brand

The role :

Developing the global Brand strategy in the areas of brand positioning, identity, brand development, brand and retail standards

Defining the brand value and monitoring and measuring the brand value together with benchmarking with other luxury brands

Defining the brand standards and Visual Identity, including retail standards for dealers

Developing and implementing an international annual marketing communication plan

Acting as the Brand guardian for global brand standards

Budget management

Managing the global distribution and reach communication strategy and execution including paid social media

 

The candidate will have

A degree or equivalent in a Marketing and Business related discipline

Experience in creating Brand awareness for UHNWI and VHNWI

Experience in digital marketing

Experience in event management 

Experienced in Agency Management , operational and strategic conceptual marketing

Team Management experience ideally combined with a multinational company

International experience is desirable combined with a second language (ideally German)

An understanding of regional variances 

An understanding of the global automotive and/or luxury market 

Experience in social media comm. channels and lead gen

 

  This is an exciting opportunity offering an excellent package, apply now

 

 

 

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