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Display Manager - B2C

Location: CITY OF LONDON, LONDON Salary: 30000.00 - 35000.00 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: about 1 month ago Reference: 3073842
Are you a passionate, engaging display marketing expert? 

This is a hands-on digital B2C opportunity to join a dynamic marketing team at one of the UK's top spread betting & CFD providers. An ambitious, fast-growing company that reward staff with a very handsome benefits package. 

You will be tasked with growing new client registrations and engagement via digital display activity across desktop and mobile, primarily in the UK and then further afield in European markets. 




The Role: 

Campaign Management
• Deliver a step change in performance from all display prospecting and remarketing activity
• Create and execute a clearly targeted prospecting strategy to deliver our brand proposition to relevant audiences
• Create and execute a behaviorally-driven remarketing strategy to re-engage and convert site traffic
• Negotiate and maintain all direct display deals with key industry partners
• Work with the in-house creative team to deliver creative messaging to support your strategy
• Work with the in-house Digital Analytics Manager to establish and improve the value generated from display activity and create a reporting set up to feed back in to performance
• Deliver a mid-term iterative testing roadmap for creative, targeting and landing pages
• Work with the in-house creative and dev team to improve display landing page conversion

Stakeholder Management

• Create strong working relationships with the in-house digital team and the wider Marketing team
• Create clear expectations but agreeing on targets for display with the Head of Marketing and Executive team
• Present insights from your data analysis to the Marketing and Executive teams
• Work with the Head of Marketing Operations to ensure the work is in sync with overall media campaigns



You will need: 

- Direct experience working with: DBM, DCM, Publishers, Google Analytics
- 2+ years experience in a display media role (direct and RTB)
-  Demonstrable mobile display acquisition experience
- Examples of setting up remarketing strategies for B2C businesses
- An inquisitive, methodical & meticulous nature

Ready to get stuck into a new challenge? Apply now. 



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