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Digital Marketing Manager

Location: YORK, NORTH YORKSHIRE Salary: 35000.00 - 50000.00 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: 10 months ago Reference: 3114108
REED Marketing and Creative are currently working with an innovative, market-leading organisation based in York, who are looking to recruit an experienced Digital Marketing Manager on a full-time and permanent basis.

You will be responsible for managing all aspects of the digital marketing strategy.

The salary for the role is £35,000 - £50,000 per annum, plus excellent company benefits.

Main responsibilities:

• Devise digital strategies to drive online traffic to the company website.
• Utilise a range of techniques including paid search, SEO and PPC.
• Improve the usability, design, content and conversion of the company website.
• Plan and control the digital marketing budget.
• Build and maintain digital platforms.
• Measure and report on performance of all digital marketing campaigns.
• Assess performance against goals through the achievement of KPIs with visible ROI.
• Identify trends and insights, whilst optimising spend and performance.
• Plan, execute, and measure the results of experiments and split testing.
• Create landing pages and optimise user experience.
• Utilise analytics to evaluate end-to-end customer experience across multiple channels.

Candidate requirements:

• Proven experience in leading and implementing digital strategy.
• Proven experience leading and managing SEO
• Ability to identify target audiences and devise digital campaigns.
• Knowledge of website analytics tools.
• Experience in Google Adwords campaigns.

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