|Location: YORK, NORTH YORKSHIRE||Salary: 35000.00 - 50000.00 GBP Per Annum|
|Sector: Marketing & Creative||Job Type: Permanent|
|Shift Type: N/A||Applications: N/A|
|Posted: 7 months ago||Reference: 3114108|
You will be responsible for managing all aspects of the digital marketing strategy.
The salary for the role is £35,000 - £50,000 per annum, plus excellent company benefits.
• Devise digital strategies to drive online traffic to the company website.
• Utilise a range of techniques including paid search, SEO and PPC.
• Improve the usability, design, content and conversion of the company website.
• Plan and control the digital marketing budget.
• Build and maintain digital platforms.
• Measure and report on performance of all digital marketing campaigns.
• Assess performance against goals through the achievement of KPIs with visible ROI.
• Identify trends and insights, whilst optimising spend and performance.
• Plan, execute, and measure the results of experiments and split testing.
• Create landing pages and optimise user experience.
• Utilise analytics to evaluate end-to-end customer experience across multiple channels.
• Proven experience in leading and implementing digital strategy.
• Proven experience leading and managing SEO
• Ability to identify target audiences and devise digital campaigns.
• Knowledge of website analytics tools.
• Experience in Google Adwords campaigns.
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