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Digital Marketing Manager

Location: GLOUCESTER, GLOUCESTERSHIRE, UNITED KINGDOM Salary: 35,000-40,000 GBP (UK Pounds) Per annum, inc Benefits
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: 3 months ago Reference: X3-308117

My client based in Gloucester are a financial/insurance services client who are currently looking for a Digital Marketing Manager to join their team.

The role will be responsible for ongoing development and management of the digital marketing strategy and reporting into the Head of Marketing & Communications.

Key responsibilities of the role:

  • Day to day management and ongoing optimisation of paid digital channels including Search, Display, Affiliate, Social
  • Management of Affiliate programmes to deliver target volumes and ROI
  • Organic visibility across three brand websites. Developing approaches to increase visibility and measuring ongoing performance
  • Management of the digital marketing aspects of each brand’s marketing budget to deliver against agreed KPI’s
  • Reporting on ongoing performance against target and identifying optimisation opportunities to improve performance
  • SME for Google Analytics within the division
  • Develop and manage an insight driven content calendar aligned to key product insights, producing content for distribution through paid, owned and earned channels
  • Support in the delivery of partner marketing plan digital requirements
  • Develop creative assets and optimise for performance
  • Provide oversight for social channels along with best practice guidelines for Marketing Managers within the different brands
  • Develop engagement campaigns designed to drive interaction across social channels

The successful candidate will have proven Digital Marketing Management skills


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