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Digital Marketing Executive (PPC)

Location: NEWCASTLE UPON TYNE, TYNE AND WEAR, UNITED KINGDOM Salary: 25,000-28,000 GBP (UK Pounds) Per annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: FULL TIME Applications: 3
Posted: 2 months ago Reference: X3-311701

REED Marketing and Creative are currently working with a leading organisation based in Newcastle upon Tyne, who are looking to recruit an experienced Digital Marketing Executive (PPC) on a full-time and permanent basis.

The main focus of the role will be PPC, therefore it is essential that you have a proven and successful track record of working in a PPC role.

The salary is £25,000 - £28,000 per annum (negotiable depending on experience).

Key Responsibilities:

  • Working within the marketing team, you will report to the Head of Marketing and will deliver digital marketing campaigns across the businesses key acquisition channels.
  • Reporting and analytics for PPC, SEO, PR and Social.
  • Analysing and reporting on the performance of campaigns, with effective, clear communications to help feedback accuracy.
  • Keeping up to date with best practices to ensure the future success of campaigns.
  • Create and execute UK market focused Paid Search campaigns across Google, Bing, Facebook ads, and Linkedin.
  • Take ownership of PPC and related data analysis.
  • Implement and manage highly effective campaign strategies with focus on PPC and SEO.
  • Working towards and understanding clear strategic business KPI’s.
  • Analyse performance and identify opportunities for growth.
  • Give regular performance updates to stakeholders.
  • Schedule and understand regular performance and insight reports.
  • Keep up to date with the latest digital and industry trends.
  • Use test results to make business decisions.

Candidate Requirements:

  • Previous experience in a fast-paced, digital marketing environment.
  • Experience of coordinating activity across different areas of the digital landscape.
  • Experience of creating and managing campaigns budgets.
  • Experience of running PPC campaigns across many search engines is essential.
  • Experience of using paid search management and tracking tools.
  • An understanding of automated bidding solutions and custom AdWords scripts.
  • Excellent understanding of paid search best practice and a working knowledge of other media channels especially SEO and Social Media.
  • Previous experience in a client-side role or within a digital agency.
  • Strong analytical skills and the ability to process and interpret large amounts of complex data.
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