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Digital Marketing Executive

Location: GALWAY, IRELAND Salary: 32000 - 38000 EUR Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: 1
Posted: 12 months ago Reference: 3116936
• Enhancement of employer branding to support recruitment marketing activities within the Nursing & Healthcare Sector.
• Deliver the unique company offering through the design and deployment of innovative tools, creative content and advertising channels to position the company as a leader in Healthcare & Nursing Recruitment.
• Partner with Management and Recruitment Teams as required to ensure alignment with corporate & client brand guidelines.
• Support and manage third party external partners, such as advertising agencies - to drive an innovative and creative recruitment value proposition.
• Drive direct and low cost sourcing approaches through leveraging our careers websites, supported by innovative and effective media strategies, including targeted use of social media channels.

• Partner with the Recruitment team to use client information to plan strategic media activity and ensure measures are in place to meet resourcing requirements in a timely manner.
• Regular meetings with the recruitment teams in Ireland, UK and abroad to identify innovative ways to attract and recruit suitable candidates.
• Working to develop and deliver recruitment advertising strategies from concept to completion.
• Create, develop and manage communication content and campaigns for social media e.g. blogs, articles and press releases
• Ability to effectively manage online communities on platform such as Facebook, LinkedIn, Twitter
• Ability to set up & manage job fairs.
• Ensure online marketing strategies have the highest return on investment.
• Responsibility to drive and develop digital campaigns through content creation, advertising, social media, SEO, email etc.
• Measure and report all performance data and assess against KPIs.
• Produce weekly internal reports.
• Develop and deliver brand building content to extend our reach and further our engagement.
• Develop and deliver relevant and engaging text, image, graphic and video based content in line with our brand and our customers.
• Undertake other online marketing projects in response to business needs.
• Harness opportunities to continuously improve the company website and other social media channels; utilise website analytics to drive varied approaches; monitor and review success of campaigns to deliver a great candidate experience.
• Create and maintain a strong social media strategy.
• Develop relationships with International Healthcare Recruitment Team across offices in Ireland, London, Portugal, Spain, Romania, Italy to access the widest possible candidate talent pools.
• Reviewing metrics and insights to drive continuous improvement in attraction approaches.
• Updating company websites and producing content for company blog and social media channels.

• Proven track record in successfully delivering digital marketing recruitment strategies and supporting marketing campaigns in a European market.
• Experience of working with career websites, online job boards, press and automated recruitment systems.
• Experience of social media and social recruiting vehicles.
• Evidence of success in working and consulting with recruitment team and clients to achieve digital marketing objectives.
• Demonstrated experience in Digital Marketing, E-commerce and SEO (essential).
• 3+ years' experience in a similar role.
• Ability to work on own initiative, manage time effectively and meet targets and objectives.
• Proven track-record for implementing a digital strategy, as part of overall marketing campaigns.
• Proactive attitude, with the ability to work independently as well as in a team.
• Have the ability to thrive in a busy, dynamic and challenging environments and be willing to travel.