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Digital Analytics Manager

Location: CITY OF LONDON, LONDON Salary: 35000.00 - 40000.00 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: 3 months ago Reference: 3073886
Do you have an eye for spotting trends in sets of data? Do you want to drive real commercial change in a fast-paced business?

One of the UK's top spread betting & CFD providers are in search of a new Digital Analaytics Manager to join their dynamic marketing team. This is an ambitious, fast-growing company that reward staff with a very handsome benefits package.

As Digital Analytics manager, you will drive the delivery of all digital acquisition tracking implementation, develop regular cross-channel performance reports, website conversion performance studies and deliver meaningful insights from in-depth analysis.

 


The Role: 

• Deliver a complete review and analysis of our current tracking set up
• Work with the internal dev team to successfully implement and maintain tracking tags
• Work with the internal digital teams to ensure all channels are integrated and feeding data successfully in to reports
• Work with key stakeholders to produce daily, weekly and monthly digital marketing reports to establish the value generated by digital spend
• Deliver meaningful insights from your analysis and feed this back in to the distribution of digital spend, website CRO and CRM activity
• Create a strong working relationship with the in-house data team to understand the broader picture of how data flows around the business
• Ensure all Marketing data is successfully flowing in to Salesforce and Tableau to ensure a more complete integration and improved reporting
• Review our Google Analytics and DoubleClick account set up, ensure data and conversions are recording correctly
• Work with the in house digital team to review, implement and maintain a clean tracking set up for all channels
• Research and suggest new analytics products to help improve visibility of performance





You will need: 

- 3 years' experience in digital analytics 
- Direct experience working with: GoogleAnalaytics&  DoubleClick
- Worked on projects to implement full digital tracking capabilities
- Delivered multi-channel attribution reports
- Examples of delivering key insights which have led to digital performance improvement
- Google Accreditation

Desirable: 
- Tableau experience
- Salesforce experience

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