This retail business is a market leader within its sector and has seen sustained growth over many years. With further ambitious growth targets online is a fundamental route to market and is front and centre in terms of customer acquisition. It’s agile in how it operates and a business that constantly supports and adopts positive change to ensure they stay ahead of the curb across all platforms.
They are looking for an inspirational and hands on leader for their Digital Acquisition team.
This person will manage all digital acquisition channels across UK and 10 International websites including PPC, SEO and paid social.
Budget management of over £3 million
Management of a team of 7 marketeers
Key Responsibilities include:
- Develop & Manage a clever and forward-thinking acquisition strategy that cost effectively drives growth across UK and International websites
- Manage the PPC and Shopping strategy against budget & cost – have a keen eye for the detail.
- Define & implement a full SEO strategy – get clever and leave nothing on the table.
- Develop & manage a paid social strategy that drives not only product sales but also helps supercharge brand awareness. Channels include Facebook, Instagram, Pinterest & YouTube.
- Think more than just click, think click to basket - ensure the user journey is optimised
- Be a stickler for testing & evaluation – learn, optimise and fail fast!
- Think ahead, Identify, test and implement new digital acquisition opportunities
- Ensure brand consistency
- Be an inspirational leader and mentor to an international team of wannabe digital superstars
Key Skills & Experiences:
- Passionate, Inspirational, Motivational & a Selfless Leader
- Minimum of 5+ years directly working with PPC & Google Shopping etc
- International experience is beneficial but not essential
- Proven success in digital acquisition strategies
- People management experience & desire
- Strong analytical & influencing skills
- Self starter
- Hands-on approach
This is a fantastic and varied opportunity for an experienced strategic senior marketing professional who is looking for a new challenge and to develop their career at an expanding company.