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Brand Marketing Executive

Location: EAST LEAKE, LEICESTERSHIRE Salary: 18000.00 - 25000.00 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: FULL TIME Applications: N/A
Posted: 7 months ago Reference: 3100248
Sometimes the very best creative ideas can be lost in translation. Sometimes, the most powerful message can be lost, simply, because of the time it takes to make its way from concept to realisation. This journey should be swift, but strategic, with every key contributor on board from the outset.

And this, is exactly how our client works. With a unique structure offering in-house creative, marketing, public relations, events and celebrity management teams, its clients benefit from a diverse and dynamic package that answers all of their demands, and that genuinely works alongside them.

Offering creative solutions to a complete range of businesses, our client takes existing brands and turns them into something unique, innovative and directional. It creates market leaders, and, working with national organisations, products, brands, individuals and celebrities drives them to achieve remarkable success.

Nationally recognised – yes – but locally operated, this family run business, recognised the importance of its people, and sees each and every one as an integral part of its success.

Having recently completed an impressive expansion of its East Midlands offices, the new state-of-the-art office facilities ensure the business’ continued growth will be met by the similar growth of its team. And, with an already 70+ team, a member of the Telegraph 1000 Brightest business and 57th in the Sunday Times Fast Track 100 directory, it’s clear to see this is happening fast!

So, our client needs a confident, preferably experienced, SEO enthusiastic able to analyse different markets and create meaningful, long term plans of action for a wide range of partner brands.

You’ll know all about both the technical and non-technical sides of SEO and be able to translate jargon into simple deliverable campaigns that dovetail with other marketing efforts and, quite simply, deliver results.

You will use data and insight to ensure efforts and resources are allocated in the most effective way possible. TYou'll support the user journey through an understanding of numbers and drive campaigns with clear KPIs. 

More specifically, you'll be responsible for:

● Creating market positioning reports
● Translating percentages and numbers into tangible facts that directly reflect the performance of brand campaigns (eg social media, email marketing, web design)
● Use SEO strategies to drive brand awareness
● Keyword analysis and understanding of the online market placement
● Website optimisation from a creative perspective
● Content creation and copywriting
● Linking outreach campaigns and content marketing
● Identifying and implementing new revenue driving opportunities

Ideally, you'll bring some, if not all of the following. We are, however considering candidates with the right attitude, an appetite for SEO, and an aptitude for all things creative. 

● Experience with Adwords (Search Network, Remarketing, Display Network)
● Experience in Google Analytics and the custom creation of reports
● Experience with Google Tag Manager
● A/B Testing & Programmatic attitude to analysis
● Experience with competitor analysis tools
● Proactive and professional attitude to work and continuous professional development
● Well organised with a 'can do' attitude and able to work in a fast-paced environment

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