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Brand Manager - FMCG

Location: WELWYN GARDEN CITY, HERTFORDSHIRE Salary: 45000.00 - 47000.00 GBP Per Annum
Sector: Marketing & Creative Job Type: Permanent
Shift Type: N/A Applications: N/A
Posted: about 1 month ago Reference: 3108658
I have an amazing opportunity to join a very prestigious multi-national consumer foods business who own a number of market leading international food brands.

The role is based at their UK headquarters in Welwyn Garden City, Hertfordshire.

I am currently recruiting for a Brand Manager who will be responsible for working with one of my clients flagship brands to successfully increase brand equity and assist in driving sales generated. You will be involved in uncovering consumer insights and delivering and implementing innovative marketing campaigns, plans and initiatives that supports both the short and long-term brand strategy.

Your key responsibilities will include developing and executing the annual brand development plan, as well as involvement in new product development including packaging design and product names. You will also conduct quarterly and monthly brand performance reviews. You will also have budgetary responsibility.

You will have the opportunity to oversee the production of all marketing material and advertisements as well as having involvement with exhibitions and road shows.

The role will involve monitoring market trends, researching consumer markets and competitors' activities to identify opportunities and key issues.

You will be required to liaise with external agencies including PR, co-ordinate Point of Sale Marketing materials as well as co-ordinating digital marketing activity.

My client is looking for an enthusiastic individual who has fundamental knowledge and understanding of marketing practices, you will be experienced in both online and digital marketing. You will have great communications skills with the ability to generate your own creative ideas whilst being confident in conducting data gathering and market analysis.


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