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Sales & Marketing (Consumer Goods) Market Overview
Initially, 2013 proved to be a challenging year but turned out well for the FMCG industry with most businesses closing the year with double digit growth in their major categories. Excitement was generated throughout the year with various multinationals establishing regional hubs in Singapore along with major mergers and acquisition of well-established brands as Singapore proved its mettle as the test bed for new products and services to ensure market acceptability, competitiveness and sustainability prior to SEA launch. There is strong anticipation that these regional teams will continue to hire actively in 2014.
Mid level roles such as Brand Manager, Key Account Manager and National Sales Manager positions remained in high demand in 2013 and we expect this trend to continue in 2014. The market remained talent-short as competition within the FMCG sector heated up with many businesses hitting a plateau. To stay ahead, many progressive organisations are therefore looking to break the mould and try non-traditional methods to boost business and bring in talent. Aside from increased levels of hiring, salaries on offer remained competitive as organisations geared up to invest in and groom talent.
After the seasonal slowdown during the holiday period, we have started 2014 on a relatively modest note. Key FMCG players are demonstrating caution and conservative hiring patterns, with stringent hiring guidelines and a more thorough and considered hiring process. Nevertheless industries such as Consumer Electronics, Telco and Airlines are constantly scouting for talent from FMCG, so there will continue to be movement and hiring at mid level and for regional roles.