Marketing Job Roles and Responsibilities
What is expected of you as you climb the marketing ladder?
Whether you work in marketing already or want to get your foot in the door, it's always good to know what's expected of you at each level and what skills and experience you need to bring to the table.
The responsibilities across the different roles within any marketing team will vary by organisation, depending on such factors as company size, industry, sector, and many other factors.
Read on below to see the different marketing job roles and responsibilities as you progress up the ladder.
Entry level roles in marketing are normally reserved for candidates with little or no experience, though in the UK it is increasingly becoming a requirement to have some experience of working in a marketing department (be that as work experience or an internship) before being offered a position as Marketing Assistant.
As a Marketing Assistant you will likely be expected to answer the phone, follow up enquiries, put together information packs, and support the marketing team with administration duties for marketing campaigns and events. You may also be required to prepare reports and statistics for other team members to use in presentations or pitches. What you can expect from any Marketing Assistant position is that the role will be fast-paced and varied, and will give you the experience required to move up to executive level.
Marketing Executives are required to contribute to delivering the annual marketing strategy by promoting a product, service or idea, often starting to take ownership of certain projects.
The role can include planning and executing campaigns across the promotional mix, involvement in new product development, organising events, and conducting market research. It can be a very exciting role, enabling you to network with clients, work closely with designers and suppliers, develop your knowledge of marketing, and improve your project management skills.
Senior Marketing Executive
The Senior Executive will work closely with the Marketing Manager to deliver the annual marketing strategy and is often responsible for looking after a specialist product or service area. The role requires expertise in communications, as well as capabilities in planning and marketing strategy (including managing budgets, quotes, and invoices), campaign management, researching new business opportunities, and reporting on agreed key performance indicators.
As a more senior member of the marketing team, the role may also have direct reports (you are responsible for managing other members of the team) or helping the Marketing Manager motivate the team and build its reputation within the business.
Depending on the size of the company, the Marketing Manager might be responsible for delivering an annual marketing strategy for a product/service range or for the company as a whole. The Marketing Manager also manages the marketing budget – allocating budgets for marketing activity depending on the strategic objective. The strategy will likely cover customer and competitor research, analysis of the market place to identify opportunities to target new customer segments, and the development of new products to ensure the business can remain competitive and grow.
The Marketing Manager must be forward-thinking with a thorough understanding of the communications mix, as well as possessing the management skills required to lead and motivate a team and work closely with agencies in order to deliver marketing campaigns on time and to budget.
Director / Head of Marketing
As the Marketing Director, you will be responsible for the brand - its identity, its customers, and, most importantly, its performance within the market place. You will ensure that the marketing strategy is aligned with the organisation's vision and annual business objectives.
As well as strength in communications and marketing strategy, the Marketing Director must also possess strong commercial understanding in order to evaluate market research and develop the brand and products to maintain or improve market share.
You will need to work closely with the heads of other internal departments, such as the Financial, Sales, and HR Directors to ensure that the strategy and values of the organisation as a whole are met through marketing communications.
This is a very visible role and requires the Director to be a brand ambassador, attending meetings and networking events to build the profile of the brand to internal and external stakeholders.
Reed Marketing & Creative
Reed Marketing & Creative are specialists in recruiting for all positions across the marketing team, across all industry sectors and all organisation types, including Marketing Agency, PR and in house marketing departments, so if you're looking for your first marketing job, or a new challenge at director level, get in touch with your local Reed Marketing & Creative recruitment consultant today.
Explore our other articles about a career in marketing:
Or explore the full range of articles in our marketing career advice section.