How to Get a Job in Marketing
5 Steps to Securing the Marketing Career You Want
The marketing, design and creative industry is as competitive an industry as any in which to forge a career, and it is essential that your application is up to scratch if you are looking to secure a new position.
You'll be up against the best of the bunch when it comes to communicating your message, so standing out is vital. Reed Marketing & Creative know what it takes to get into and move up in the industry, so read on for our top suggestions to find out the best ways for how to get a job in marketing.
1. Think about the type of career you want in marketing
There is a vast array of marketing career paths that you can choose. From agency side to client side, design to account management, digital marketing to more traditional media, each of these career paths require not only different skill-sets, but different personalities. Speak to a Reed Marketing & Creative recruitment consultant about which career path your skill-set and mindset would be most suited to, and maximise your chances of securing the right marketing job for you.
2. Develop your marketing skills through training and qualifications
Organisations such as the Chartered Institute of Marketing, eConsultancy, and the Institute of Direct and Digital Marketing offer a range of courses and qualifications to those looking to brush up their technical skills and formalise their training. Reed Learning also offer a variety of marketing training courses, ranging from events management to complete digital marketing.
3. Take time when applying for roles
Writing a tailored covering letter that explains why you're the perfect candidate for the specific role at that specific organisation. This differentiates you from generic applications, and is especially vital if you don't have much work experience, as looking through the job description in detail will ensure that you know the job is right for you, as well as proving that you've done your research on the position and the company.
4. Make contact with a specialist marketing recruitment consultant
This makes sure that recruitment consultants are aware of you, which is important as they will know the local marketing jobs market and can help you sell your skills to the right company in the best way. Reed Marketing & Creative consultants recruit for all manner of marketing, design and creative vacancies, and will keep you in mind for any roles relevant to your experience and career goals.
If you are looking to get a job in Marketing, it may be worth talking to your local REED branch, as consultants there often deal with entry-level marketing roles on a local level. These often prove to be a great stepping stone in the field, and help you secure your next Marketing & Creative position.
5. Ensure that you are registered and have your CV online on reedglobal.com
From here, you can access the Marketing & Creative jobs feed (including details of all our Marketing & Creative vacancies) as well as a wealth of industry-specific and generalised job seeking advice. Ensure that you check back regularly for new vacancies, and keep your profile up to date so that we know when to contact you with suitable opportunities!
Found the Marketing job you want?
When it comes to applying to a marketing job, spend time on your application, writing a customised covering letter and tailoring your CV. Your CV should be easy to read, with a standardised font and formatting, and no images or colours. Avoid big paragraphs of text, and break down your experience into achievements and skills, focussing on those that are relevant to the position, to allow a busy hiring manager to easily see why you'd be a strong candidate for the role.
If you are successful, and your application matches the client's requirements, you will be invited to interview. Every interview will be different, but your Reed Marketing & Creative consultant will spend time working with you to give you as much interview preparation as possible.
Here are some basic Dos and Don'ts:
Do spend time researching the company and their competitors
Use LinkedIn to research your interviewer- finding out you both went to the same University can be a great icebreaker, and will show that you've done more than just read the company website (although you should certainly be doing this too!). It is also worth following them on Twitter and Facebook (and any other relevant social media sites) to get an understanding of how they like to communicate.
Do look through your CV and covering letter
Look for examples of relevant experience that you can refer to. If you have any 'weaknesses' on your CV, think about how to turn them into a positive. Had 7 jobs in the last 3 years? If you really want that marketing job explain the value of working in different environments and the experience that you've gained.
Do arrive early, and plan your route -
There's nothing worse than running in even two minutes late, flustered and disorganised.
Do confirm your interview with your consultant
Plus put any last minute worries to rest by keeping your consultant up to date with your thoughts at each stage.
Don't be overconfident
Though you may come away feeling positive, arrogance is not an attractive quality to an employer, and you risk creating a bad impression. If you're proud of an achievement, do talk about it, but interviewers will be just as interested in discussing where things can be improved, and how you are hoping to achieve this.
Don't forget to prepare relevant questions to ask
Even if some of these are answered in the interview, try to come back with other queries. This shows that you've paid attention in the interview, and that you've thought about your future in the role beyond the basics of the job description.
Don't cancel your interview without notice
Not only will it affect your consultant's relationship with their client, it also affects your relationship with the consultant. You don't want to leave a bitter taste in anyone's mouth, and you never know when a contact may come in useful. Make sure your interactions are as positive as possible, and give enough notice when it is required.
Reed Marketing & Creative consultants possess the market knowledge and industry expertise to help you secure your dream job. To take the next step in your career, get in touch with your local Reed Marketing & Creative office today.
Want more advice?
Then have a look through our other career advice articles:
Or head back to our marketing career advice section