Marketing Career Progression
Developing your career in Marketing
So you're looking to progress your career in Marketing? We've put together some guidance which should help you get that next role you're after.
For manger level positions, many employers look for candidates to be degree qualified, or have CIM certification. Depending on your specific niche of Marketing (you may be a designer, developer or direct marketing specialist, for example), there will be certain qualifications to be gained in these fields as well, so make sure you do your research and obtain a qualification if you can. That way you'll know you're up to date with the latest thought and technology (not to mention buzzwords!) in your chosen field too. Both reed.co.uk and Reed Learning offer a number of up-to-date and reputable courses, so do check those out.
If you want to progress in seniority, you need to be seen as someone who gets things done. In marketing you can sometimes get carried away with tweaking designs or wording, when the most important thing is actually to keep moving. As many campaigns are often very time sensitive you need to be able to meet these goals, and manage your workload effectively.
Everyone has their own way of doing this, but engaging your project team and communicating clearly at every step of the way are vital skills. We recommend you have at least two examples up your sleeve of projects you've delivered effectively, on time and on budget, to demonstrate your ability to deliver results.
Line Management Experience
If you don't currently line manage any staff and you feel ready to progress to the next step, speak to your manager to discuss whether there is someone you may be able to lead or manage in some way. Even if this is just for a specific project, make sure you try and experiment with different styles – from how you communicate, delegate and solve problems.
You may not be perfect the first time around – no-one's expecting you to be – but make sure you learn from everything you do to make sure you will be better next time. Even if you don't line manage currently, think about the way you engage with other agencies or team members in a project lead capacity – how effective is your style?
Knowing the Marketing Industry
If you're looking to take a step up, you're probably thinking that you're currently very good at your job, and you function within the team as a whole. But do you understand what everyone else in your team does, and how it fits into the bigger picture of your department?
If you do already, great - make sure you can talk about it confidently. If not, get out there and talk to the team, and find out. If your team is really small and you are unable to do this, try to connect with people in different areas of Marketing online (discussion groups on Linked in are a good place to start), to learn about what different elements make up a successful marketing function.
Furthermore, you may know your team well and be fantastic at delivering multi-channel campaigns, but do you know how your role fits in with the wider business? Can you measure metrics and be able to present these back to a Senior Manager with confidence? If so, you're off to a great start. If not, make sure you really think about these in your next campaign. What is the overall business objective of your work? This should be quite easy to define if you think about it.
Make sure you have some key criteria so you know whether you have achieved your objective or not – what will your success look like? That could be metrics for increased sales, website hits, interactions on social media – whatever your campaign goal is. Make sure you can effectively measure it, have a clear target in mind, and have a back-up plan in place to give your campaign an extra boost if you feel like you're missing it. Then at the end of the campaign, be prepared to report back on all of the above, and discuss it in relation to the wider business.
If you're keen to progress your career then why not search our available marketing jobs
or have a look through our other careers advice articles:
or head back to oiur marketing careers advice section here.