Recruiting via LinkedIn: An Expert Q&A
We racked the brains of Dominic Gold and Anthony McDermott, two of our consultants most proficient in recruiting via LinkedIn, to find out the secrets to their success. Here's what they had to say:
Q. Who should you add?
Anthony: I would say.... add everyone local! The more you know, the more opportunities come knocking.
Dominic: The main aim is to reach out to the business community and the more connections you have, the more people you have access to. On several occasions I have been made aware of candidates via a shared connection. You never know who speaks to who.
Q. Should you join discussions?
Anthony: I tend to keep away and just read, 'like' whenever possible, but try not to get too involved as we like to remain professional throughout.
Dominic: Personally I do not comment for the sake of commenting. However, if it is something recruitment / Reed / my local area related, I don't mind dropping in the odd comment. I think it is key to keep the comments professional and always to have the image of the business in mind.
Q. What groups should you join?
Anthony: Again, it is important to join groups of local interest.
Dominic: I am a member of all my local recruitment groups as well as several global groups. Some of the hints and tips are invaluable, and there are precious leads to pick up from the local groups. If I am working with a key client I also recommend joining their individual or sector group to maintain relationships and to keep up to date.
Q. What content should you share?
Anthony: I share all activity of my colleagues as well as client posts where possible.
Dominic: All content that is shared must be relevant to my role. I share my job adverts frequently and also like and share my colleagues' posts. I have over 8,000 connections, so my advert can reach a huge audience.
Q. What should your profile include?
Anthony: Your profile should include a full breakdown of your work history as well as relevant 'outside' of work activities where possible.
Dominic: My profile can be searched via the key words in there so the words have to be relevant to the roles that I recruit for. Therefore, underneath my job title, I have six of the key jobs I recruit for (PA, Administration, HR, secretary etc). I also have all my contact details and a brief overview of my branch, the support functions I offer, and the wider remit of Reed in my area.
Q. What are the biggest LinkedIn faux pas?
Anthony: Keep it professional. There are plenty of other social media platforms for different types of content. Don't post 'Facebook like posts'! Things like maths problems etc.
Dominic: The profile picture has to be professional - this is not Facebook - a head shot in smart dress with a neutral (or business) background will be ideal. All content posted should be professional and work related as well. Anything that is related to anything else should be posted on an another form of social media.
Dominic and Anthony specialise in recruiting for business support roles.
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