How to write a job advert
Read our top tips for writing an effective job advert
A key difference between the job specification and the job advert is that the job spec describes what the employee can do for you, whereas the job advert should 'sell' the job to the candidate. (Have a look at our articles here if you need information about writing a job specification or writing a person specification).
So, here are our top tips for how to write a job advert well:
When writing a job advert it is likely you will have a word limit depending on where it is posted, so stick to the vital information.
Use only the key elements of the role
Good ads pick out three to four key elements from the job spec.
Describe the outcome, not the task
This will make the ad more emotive and attractive e.g. instead of writing 'evaluate current sales procedures' include 'increase the efficiency of our sales teams to help us achieve our ambitious growth plans'.
Refer to the heart of your mission statement
Advertise the essential qualities of your brand and organisation; those for which you are known and your employees are proud.
Emphasize employee benefits
This could be anything from job pensions and your bonus scheme, to the social activities of your organisation or department.
Differentiate from your competitors
Think about what marks your organisation apart from others in the same sector.
Invite a response
Make it easy for the candidate to 'Apply Now', or 'Contact' you for more information.
Have clear deadlines
Be sure to include your advert includes a deadline for applications. It is also important to let them know when they can expect to hear from you if they apply.
Format and posting
Think about where the ad should best be posted in order to attract the right candidates and how your ad should fit in with the specifications and style of each listing. If you intend to post across a broad spectrum of job listings (from individual publications to online recruiting agencies) you will need to re-write your ad to be in the correct format for each of these.
It is important to be honest and not oversell the role or organisation, but equally, bear in mind that some jobs may require more effort on your part to appeal to the kind of candidate you wish to attract. You might consider 'playing down' the ad or adding screening questions if you expect it to be exceptionally popular and do not wish to be inundated with applications.
Or have a look through our other employer advice articles here.