Using LinkedIn to recruit dream candidates
Why sit back and hope that your perfect candidate comes to you when you can go to them? Quick tips on using LinkedIn for recruitment
With well over 50 million registered accounts, LinkedIn is a huge nesting ground for some seriously hot talent. The internet has no better tool to help you grab the reins of your recruitment drive, rather than simply picking from the shallow pool of people who reply to your job ads.
After all, it seems strange to sit back and hope that your perfect candidate comes to you when you could go to them.
Let's be clear: going social with your job search doesn't have to replace traditional recruitment methods. Nor should it. (You can use LinkedIn alongside traditional job boards and more.) But using LinkedIn for recruitment is a fantastic way to augment your search for your next dream hire.
Here are some tips.
1. Seek and employ...
You have created the next killer app but your development team is stretched way too thinly. It's time for backup and you need a developer with a very specific set of skills. LinkedIn's advanced search function allows you to search for a number of keywords that will help you find the best pros for the job. And as well as keywords you can search by location, job title, seniority, previous places of employment and myriad other metrics.
Ridiculously useful for finding the right type of candidate.
But the biggest boon about using LinkedIn for recruitment is that it allows you to interact with passive jobseekers: professionals who are not actively looking for a new job, but who could have their head turned with the right offer. It opens up a huge new pool of prospects who would otherwise have been hidden from your recruitment drive.
2. Crowdsource your next company prodigy
People do business with people. An old adage that still rings true.
A great way to see it in action is to harness the power of your contacts' professional connections. Ask two different professionals if they know someone who is a pro with numbers who might be interested in joining your accounts team and you are unlikely to find the right candidate. But if you open up that referral request to a LinkedIn network of, say, 100 professionals? Now you're starting to stack the odds in your favour.
Asking your LinkedIn network for referrals is like going truffling in Trusted Professionals Forest. Who knows what expert you will unearth?
3. Stay in touch with your closest professional contacts
Maybe there's an ex-colleague who you would love to work with again? Or perhaps you collaborated on a project with someone who has enough knowledge of your industry to point you towards professionals who would be a great fit at your new company? With LinkedIn you can do it all in a matter of clicks.
4. Join groups, find experts
LinkedIn groups are where professionals go to exchange ideas around specific topics - and sometimes things get seriously niche. They are a great place to find experts in areas related to your job vacancy.
If a person is posting regular content in a niche group, there's a good chance they'll have a strong understanding of the topic - not to mention the commitment to staying up to speed with developments in the field. Two very employable characteristics.
5. Make sure your profile and your company profile pages are rockin'
It's a no-brainer that if you are using LinkedIn for recruitment you should have a complete, up-to-date profile yourself. But you should also make sure your company profile is up to date. Consider posting regular content to reach out to new people and position your company as experts. Candidates are three times more likely to apply to one of your vacant positions if they follow your company page.
6. Grab yourself a premium account
Sure, nobody likes adding to their monthly overheads. But if you are serious about using LinkedIn for recruitment - for sifting out your perfect future employees - you don't really have an option. Bagging a premium account unlocks a range of advanced search options, enables you to communicate with professionals quickly from within the app and allows you to automatically track candidates and manage your entire candidate pool from one place.
Your perfect hire could be a matter of clicks away. Say the word and we can manage the entire process for you.
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