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Reed Foundation Charities
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Eighteen percent of REED is owned by the Reed Foundation, and revenue from annual dividends is given to charities – either as seed capital or one-off donations. Reed Foundation has provided the seed funding for a number of charities, namely Academy of Enterprise, Ethiopiaid, Womankind and Women at Risk. Other donations have included a one million Rand grant to the Nelson Mandela Foundation in 2003 to support education in South Africa, and two million pounds to the West London Academy in Ealing. Donations have also been made to a number of humanitarian and human interest appeals.
Ethiopiaid was founded by Sir Alec Reed in 1989 with seed funding from the Reed Foundation. The charity raises money from the UK public for its partners across Ethiopia. Their vision is an Ethiopia free from poverty, in which every person has access to quality education, healthcare and a life of dignity.
To date over £33 million has been sent to help the most vulnerable and marginalised in Ethiopia. Ethiopiaid has sister organisations based in Ireland, Canada and Australia. For more information visit www.ethiopiaid.org.uk
The Big Give provides an intelligent way for proactive philanthropists to support charities and projects of interest, and for charities to engage with donors new and old.
The Big Give showcases the work of over 9,500 charities and run a wide variety of innovative programmes which help charities raise further income whilst enabling donors to increase the impact of their donations. The Big Give's main initiative is the annual online matched funding 'Christmas Challenge'- which helped to raise over £12.5m in 2011 and over £30m overall - but there are a number of others, including the 'Philanthropy in Schools' programme and the Fortnum & Mason Christmas Party.
In 1989, Sir Alec Reed established a charity called Womankind Worldwide to work with disadvantaged women in developing countries, the charity was launched on International Women's Day. In 1996 REED set up Women at Risk as a fundraising charity for the sector. Women at Risk generated over £1million for beneficiaries such as women who have survived acid attacks and those campaigning against Female Genital Mutilation. In the summer of 2007, Women at Risk and Womankind Worldwide merged their activities in order to combine expertise and maximise the impact of their work. Visit Womankind Worldwide now.
REED has an established Give As You Earn scheme allowing employees to give to charities of their choice in a tax efficient manner. The scheme is one of the most successful in the UK and REED was highly commended in the National Pay Awards.
Social Initiatives - The West London Academy in Ealing is a 4-18 Academy which has a sports and enterprise specialism, supported by £2 million pledged by Sir Alec Reed. The specialism will mean that the pupils will be more responsible and entrepreneurial and that enterprise will underpin much of the curriculum.
REED was the first Recruitment Specialist to become a Gold Member of the Employers' Forum on Disability (estd. 1986), recognised as the authoritative voice on disability .
REED works in partnership with TimeBank, an organisation that raises awareness of the value of giving time and skills back to the local community. Both REED branches and reed.co.uk have supported Timebank by giving out information on the scheme and how to volunteer.
REED, in partnership with the Institute for Public Policy Research, has established the Racial Equality and Diversity Task Force: Private Sector.