GDPR compliance in marketing
The EU’s General Data Protection Regulation (GDPR) is an opportunity for marketers to avoid one-size-fits-all marketing and create more personalised material which match the interests of your audie...
Marketing & Creative
Reflective diversity in marketing
The best way to appeal to a diverse audience is to have diverse creators of the content they will consume.
Marketing and creative recruitment led by focus on digital marketing skills
Businesses are placing increased value on the role marketing plays in their success, making marketing departments ever more crucial.
Digital marketing’s place in modern marketing
The reality is that most modern marketing relies on digital outputs such as web ads, social media and email marketing.
Creating a successful video marketing strategy
For our latest #MarketingInsights report, we look at what it takes to create an effective video marketing strategy – from conception to measurement.
The impact of voice control on marketing
In this #MarketingInsights report, we look at how voice control technology is impacting marketers and give tips for making the most of emerging channels.
4 ways to boost your workplace culture
For our first #IndustryInsights report, we focused on the changing face of workplace culture – from trends in communication to wellbeing and flexibility.
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