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North West employees see average salary increase for second year in a row

Average salary levels in the North West grew for the second year running in 2019 across a variety of job roles, according to new data released by Reed Specialist Recruitment.

  • 1.7 per cent average regional salary growth for 2019, compared to national average of 3.5 per cent (1.9 per cent increase in 2018)
  • Jobs with the highest wage increase in 2019, at salaries below £40,000 in the region, include application support (8.4 per cent), database engineer (7.6 per cent) both in the technology sector, and assistant manager (7.5 per cent) in the hospitality and leisure sector
  • Fastest increasing salaries for roles paying above £40,000 include maintenance manager (9.6 per cent), software engineer (8.5 per cent) and financial controller (8.0 per cent)

From analysis of 7.5 million jobs posted since the start of 2016, Reed Specialist Recruitment’s annual suite of 2020 Salary Guides, found salaries across North West business sectors were on the rise. The 1.7 per cent average salary growth for the North West during 2019 compares with the national average salary growth of 3.5 per cent, and follows a 1.9 per cent increase in 2018.

Biggest job increases across the North West

A number of sectors and specific job roles experienced salary increases that outstripped the national average, with highlights for roles under £40,000 including an 8.4 per cent increase for application support and 7.6 per cent increase for data engineers both in the technology sector, while assistant managers in hospitality and leisure experienced a 7.5 per cent increase.

Jobs with salaries paying more than £40,000 a year in the North West also performed well – with a 9.6 per cent increase for maintenance managers, an 8.5 per cent increase for software engineers and 8.0 per cent increase for financial controllers.

Alexa Naylor, regional managing director for Reed North West, said: “The North West’s salary growth has in part been driven by economic uncertainty, with employees choosing to remain in stable positions rather than move.

“With fewer of the best candidates actively seeking a new role, those who are available will receive multiple offers very quickly, meaning that businesses must be able to match the salary and benefit demands of these workers in order to secure the best talent.”

Comparisons to other regions

The 1.7 per cent average increase in advertised salaries across the region is less than the national average of 3.5 per cent. Despite this being below the national average increase it is not the slowest increase in the UK with rival regions in the South West (1.8 per cent) and Yorkshire & Humberside (1.6 per cent) experiencing similar growth.

Naylor continued: “Businesses should look at what their competitors are offering to ensure they are standing out as an employer of choice. It’s essential to make sure you pay the market rate and advertise your benefits package to attract the right calibre of candidate. This is especially true for hard to fill roles where technical or niche knowledge of the industry is required.

“In 2020, candidates in the North West will be attracted to businesses demonstrating clear growth. This makes it critical for companies looking to attract the best candidates to demonstrate positive performance and illustrate how the company is seeking to maintain that growth.”