Core sales roles see significant rises in salary

The sales sector continued to grow last year, with core sector roles seeing significant increases in salary across the UK, according to new data released by Reed Sales today (Thursday 30 January 2020).

From analysis of 7.5 million jobs posted since the start of 2016, the Reed Sales Salary Guides 2020 – part of the company’s suite of salary guides - found that the sales sector saw steady salary growth going into 2020. The sector saw a 1 per cent average increase in advertised salary resulting in a relatively high average salary of £44,000 for executive roles. 

Businesses recruiting to adapt to changing business climate

Despite tough trading conditions reinforced by business and consumer uncertainty caused by Brexit, the sector has been able to largely maintain salary levels since 2017 and is now experiencing a period when salaries for core roles are on the rise again.

Of the salary increases identified, some roles have benefitted more than others in the last year. And, the biggest percentage of wage increases can be seen below the £40,000 mark, including account executive (9.3 per cent) and internal sales (7.9 per cent).

For salaries above £40,000, roles with the highest increases include managing director (6.0 per cent), sales director (2.6 per cent) and sales manager (2.5 per cent).

Sam Geffen, Reed Sales expert, said: “Like many others, the sales sector will have been affected over recent times by the economic and political uncertainty generated by the Brexit fall out.

“Despite this, it appears that the sector continues to perform well and has been able to maintain salary levels for those working in it.  It’s great news for the sector that in the past 12 months there has been a healthy spike in salary increases – especially in a market where the role of the salesperson comes under much scrutiny at present. Let’s hope that the increases continue into the next year.

“Sales departments are the backbone of many companies, in many industries, closing deals when other departments are only liable to bring in leads. In the last few years pickings may have been slim, but sales departments will have contributed to keeping companies afloat.. Those sales superstars who can learn, teach, motivate and execute will always be in demand. In 2020, we believe that trend will continue.”

Sales not the only sector showing growth

Despite the growth in the sales sector over the past 12 months, this was not the highest growing sector. The technology sector experienced 13.8 per cent growth and engineering saw an increase of 0.9 per cent.

The highest rate of average salary increase was for hospitality and leisure workers at 6.1 per cent. This was followed by procurement roles (5.2 per cent). However, the sales sector holds a much higher average salary for its executive roles of £44,000 vs £31,000 for hospitality.

Geffen continued: “In creating a great place to work employers need to consider important facets such as working environment, culture, flexibility, additional benefits and exciting projects. And of course, getting the right pay rates is always a vital element. Our annual sales salary guide will help employers to understand the changing climate so that they can compete effectively in a talent-short market. 

“In 2020, businesses will be looking to their sales departments to complement the development of their companies, and become experts at the cutting edge of client service. If candidates can display the right skillsets, as well as a grasp of modern technology and sales techniques that help close major deals, then they will be invaluable and businesses which recognise that have the potential to thrive.” 

Download REED’s salary guides for more information here

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